One of the keys to creating massive wealth in life is to create multiple streams of income or passive income.

After all, the reason why most people work is to earn an income to support their standard of living.

When you work in a job, regardless of the position and level you are in, you are basically trading your time and skills in exchange for a regular paycheck. People who depend solely on their job as the only source of income are highly at risk.

This is because you can only continue to work in your job provided you are healthy and the company and economy is doing well. However, during recessions, with corporate America ever trying to please shareholders and investors, naturally the first thing that comes to mind is cost cutting. This normally translates to layoffs and retrenchments.

Technological advancement brought about the Internet, which was initially used more for research purpose. It was not long before companies, businessman and entrepreneurs discovered the potential of Internet in conducting business.

There are many online business models that can be used to create multiple income streams.

For example, one popular marketing strategy employed by marketers is to set up a one page site offering free gifts or information like an e-course to people who opt-in to their list.

Next, using an auto-responder, they will then follow-up with these prospects seven times or more until eventually they purchase some product either their own, or other people’s products.

Another business model that can be used is Google Adsense, which is becoming increasingly popular. There are frequent stories of ordinary people earning a substanstial amount of passive income each month just based on this method alone.

Today, you can set up an online store, a directory of pages, an affiliate site, a blog for for many, many times lesser than what it would cost you to set up a brick and mortar business.

For less than fifty dollars, you can register a domain name for just $6.95 for one year, sign up with a $9.95 a month web hosting to host unlimited domains and spend the remainder of the money to drive traffic to your sites using pay-per-click programs.

If you want free traffic, you can use a myriad of strategies available to small and medium online business owners, such as article marketing,blogs, rss feeds, podcasts just to name a few.

What has all this got to do with you, you might ask?

Simple. Going back to the fact that one can only work a fixed number of hours in a day, the only way to increase your wealth is to create additional income streams for yourself.

Setting up your own online businesses to create multiple income streams is one of the easiest and most inexpensive ways to do so.

Blogs, or more specifically niche blogs offer the budding entrepreneur the best of both worlds in terms of traffic generation and the flexibility of multiple income streams all on one site.

The idea behind niche blogs is this: Set up a blog on a niche topic, for example acne causes and solutions, post articles on it and add in income streams such as Adsense, Amazon, Chitika and even Clickbank.

Next, use the blog’s built in rss feeds and submit them to rss directories to start driving traffic to the niche blog.

The result? You’ve just created your first stream of passive income.

Imagine creating 10, 50, 100, 1000 of these niche blogs. How many streams of income would you have created? You can create a niche blog in basically any niche, for example coin collection, keeping aquariums, candle making just to name a few.

Start taking charge of your financial future now and create your own niche blogs.

Are you having a website that is not fetching the income you expected? Are you puzzled, and not been able to figure out what exactly has to be done in order to improve it? I suppose you would have bought all the PDF’s, Audio, Video, MP3 files available on the net to help you improve on this.

Are they working? Think again…

There are many unanswered questions about these SIX and SEVEN figures income that these Internet GURU’S generate online. TRUST ME it’s still a mystery for many of us out there. When I started giving a thought about these ways of generating income to my website, the thing that struck my mind was the most profitable 5 ways of income streams.

Today I’m here to share with you about these 5 income streams and how I have made use of them to generate quite BIG sum of money by following some simple steps:

Income Stream #1

Amazon products - Products from Amazon can be listed strategically on every page of your website. All the ads that reflect on the website will carry YOUR affiliate link to Amazon. Signing up for the Amazon associate program is free. You will also get HTML code to insert into any of your web pages.

Income Stream #2

ClickBank Products - Relevant and “hot” products from ClickBank can be peppered throughout the website. ClickBank pay 40% to 75% of the sales to affiliates. All you need to do is place some ads with CB nickname and all the ads will carry YOUR ID. When someone buys any product via CB, you get paid!

Income Stream #3

Adsense - There are certain number of visitors who do not buy anything from your website. Why waste the bandwidth? Let them click on contextual ads from Adsense and you get paid for each one of those clicks. Display some Google Ads on your website and get paid for all the clicks you get.

Income Stream #4

Chitika - This is another leading network for physical goods. Contextual ads are automatically displayed on every page of the website. As usual, when someone buys, you get paid. If you have not yet registered for Chitika eMiniMall, register (free) and use them on your website.

Income Stream #5

Affiliate Products - Earn upto 75% of sales from leading and contextual affiliate products listed throughout the website. Find high paying affiliate products from other marketers and display those on your web pages. You can easily find hundreds of thousands of affiliate products by visiting your favourite search engine or logging on to leading affiliate directories. You can also find products to sell at ClickBank, Commission Junction, ClixGalore etc.

If all these sounds a helluva lot of work to you, you are not alone. In fact, many people on the Internet want instant gratification and like to get everything on a silver platter. If you are one of these, then all you need to do is find websites that are already LIVE and purchase the entire website.

You can then add the various income streams easily. I suggest you to go for the ones that are readily available because promoting your new website may take a few months time before you start seeing your first sale.

A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are another way to spread your message and get people to see your content.

Blogging and traffic go together, and it is easy to create a blog to drive traffic to your website or any other online web page. Each time a blog is updated, an RSS feed goes out and “pings” search engines, so it’s an excellent way to stay at the top of search results. Blogs are content-rich and usually focused on one specific  theme, which makes them easier for the search engine spiders to find.

It is important to update a blog frequently so as to get good traffic or regular readership. This will ultimately lead the blog to be enlisted with search engines and might also become a good source of your additional income. You can try “pay per click” advertisements, which pay you anywhere between a few pennies to a few dollars every time someone clicks on an ad.  There are several choices including the extremely popular Google AdSense, Kanoodle BrightAds, Chitika and the Yahoo! Publisher Network. These ads are easy to signup for and you can run them on most blogs.

Writing blogs can be time consuming and can take time to succeed. Building credibility and trust takes time. So don’t expect that, if and when you launch a blog, that it will be an overnight success. Blogging is a form of publishing and most publications that do succeed generally take a long time to build up a sustainable readership.

One thing seems to be for sure. Blogs are here and if you are not reading them or publishing one, you are soon going to be in the minority of people who use the Internet. If you decide to start a blog, there are many free services to help you get started. Some of the most common ones include Blogger, Drupal, and Wordpress.

When Google launched AdSense for webmasters way back in June 2003, AdWords was still new, people had no clue what contextual advertising meant or how it worked, and most importantly, no one had provided a similar service for the average webmaster (like you and me) for free so far. Two and half years later, things have changed. AdSense has become massive; more and more people everyday are buying into the possibility of earning money, serious money through Google AdSense. A lot of this has to do with the high competition for keywords on AdWords - as advertisers bid higher and higher, clicks on your site’s AdSense ads become more and more valuable. In addition, a large number of services have sprung up to offer similar advertising services. Other pay-per-click advertising sites have been quick to follow the Google model, offering contextual advertisements just like AdSense. What’s more, alternative site advertising models have sprung up, most notable being the contextual algorithms used by Kontera and Vibrant Media, and the product advertising by Chitika, Commission Junction and CBProSense, amongst others.

Google AdSense is still the largest revenue network, and with AdWords being the most popular PPC program available, there’s still great potential for AdSense revenue on your website. Still, you may feel like AdSense is not the thing for you. Maybe you don’t like Google. Or maybe, like me, you’re looking to maximize the revenues from your website. In other words, you may have a number of reasons for looking at advertising alternatives to Google AdSense. In today’s lesson I’ve picked out three serious alternatives for you to consider in place of AdSense. These are:

* Yahoo Publisher Network (YPN)

* Kontera

* Chitika eMiniMalls

Each occupies a different “niche” within the site advertising model - and it’s worth noting that all three may work best for one type of site, but not too well for others.

Yahoo Publishers Network

Yahoo! Publisher Network (or YPN for short) is Yahoo’s response to Google AdSense. In effect, YPN works almost exactly like AdSense - insert a piece of JavaScript code into your site pages, and then wait for the YPN bot to crawl your site and pretty soon you have contextually relevant ads being displayed on your site. YPN is still in beta, and in terms of features, it shows as there are several features available in AdSense that seem to be missing in YPN (lesser ad format options, clunkier code generation, limited color palette options, a limit of 50 ad channels). However, YPN trumps AdSense with one feature that webmasters have been clamoring for ever since Google launched AdSense - the ability to transfer funds from YPN to Yahoo Search Marketing (YSM), provided that you use the same login/email information on both accounts. This is huge in terms of attracting webmasters, but since YSM is still a few steps behind AdWords in popularity, Yahoo will need to do more to attract AdSense users.

My own tests coincide with what other search marketing experts have said about “Yahoo’s AdSense” - results are too varied to determine which service delivers better ads or better CTR/CPM. If you want to switch over to YPN just because you want to increase your site revenues, I’d suggest that you test it out on a small section of your site first. Both YPN and AdSense have comparable ad relevancy and average earnings per click. This means that at least for now, your choice between the two might be based on something as simple as a preference for either search engine (or if you are actively involved in PPC advertising using YSM).

Kontera

If you own a high-quality content-rich site and enjoy considerable web traffic, you might want to consider a contextual, keyword-based advertising alternative to the AdSense model. Kontera provides such a non-obtrusive, highly effective solution. Kontera is unique in the sense that while it is provides ad banners similar to AdSense, it also uses keywords within your page text as ads - by underlining them and giving ads in the form of tool tips upon a mouse over of the underlined text (ad). An example of such ads is on SEO Chat (which actually uses a similar service from a different company, Vibrant Media, mentioned later in this section). Load any article on SEO Chat, and you’ll notice that certain keywords in the main article text are underlined. When you bring your mouse pointer over that keyword (don’t click), a simple tool tip will appear.

Kontera’s biggest draw, in my view, is their qualification requirements (150,000 page views per month and 100+ words on a majority of the site pages) which ensure that only content-rich, high quality websites become members of their publishing network. 150,000 page views per month translates into 5,000 page views daily - let’s face it, to get to that level of web traffic, you would need to put in some effort. All in all, the requirements serve to bring in only the best content sites into the program - sites that are focused on providing quality to the customers. In the end, this quality focus also translates into advertisers that are willing to pay big bucks to generate leads from theses sites, thus earning you high EPC (earnings per click) on average.

If you have a site that meets Kontera’s requirements and are interested in seriously exploring unobtrusive, effective contextual advertising, then I would suggest that you snap up a copy of Joel Comm’s Kontera Secrets and use it as your guide in implementing Kontera’s advertising algorithms on your website. Selling at $47 (as of 18th Nov 2005), the e-book is a quick but extremely informative and invaluable read at just 29 pages. Another option in contextual, keyword-tagged advertising in Vibrant Media. It offers similar services to Kontera, with one important distinction - its minimum qualification is 500,000 page views per month. Vibrant Media is the company that powers the ads on SEO Chat.

Chitika

Strictly speaking, Chitika is a product-advertising service that uses both contextual and keyword specific advertising (you can choose one of two) to display product information on your website. Revenue is generated through leads (i.e. clicks), and Chitika pays website owners 60% of their revenue (e.g. if an advertiser bids $1 for an ad for Nike running shoes, and a visitor on your site clicks on that ad, you get $.60). Chitika ads are better known as eMiniMalls - a reference to how convenient it becomes for users to browse through the product advertisement while remaining on your site. This is better seen than explained, so make sure you check the “demo” on the front page of chitika.com.

eMiniMalls can be configured to run both contextually or by manually specifying keywords. Contextual advertising is great if you have a highly targeted content site but if you are just looking to put up ads on a few product review pages (or if you just want to test out eMiniMalls), you can also manually specify keywords for which to show ads. The keyword option also allows you to run eMiniMalls alongside AdSense and YPN (as both prohibit the use of other contextual advertising running simultaneously with their ads). A key point to keep in mind when trying out Chitika is that running “product ads” on your website (no matter how informative they might be) is that you have to do your research on which products and keywords have the best paying ads. Otherwise, if the coffeemaker ads on your coffee secrets website only pay you $.05 per click, you might want to switch to something else.

Internet has seen a tremendous development in the past few years. It has gained tremendous popularity among people and almost everyone uses Internet on regular basis. For many people, it has become a part of life as Internet can be used for several purposes. It can be used to communicate with people located at distant locations, to send files, to conduct conferences, to find information and you’ll be amazed to know that it can even be used to make money.

Internet can be used effectively for making money as it’s full of money making opportunities. There are a number of ways by which you can make money on Internet while enjoying the comforts of your home. However, setting up a website is required in most of the cases. A quality website can make a lot of money and it mainly depends on how effectively you monetize it.

There are a number of ad networks that can be used for placing ads on the website and you’ll earn some money when someone clicks the ad. If your site gets popular and you start getting a lot of visitors then your revenue will increase sharply. Again, the basic thing required is setting up a quality website.

Google Adsense, Bidvertiser, Chitika, Clicksor are some of the Pay-Per-Click (PPC) ad networks that allow you to place their ads on your site. However, making money is not restricted to the PPC ad networks as you can make significant amount of money by selling links. People buy links on websites in order to promote their websites. One should keep in mind that there are already so many websites and more and more are being launched regularly so a website needs to stand out from the crowd in order to generate considerable amount of revenue. Sometimes, people even buy ad space on established websites so as to promote their products.

Apart from the ad networks and selling ad space, an individual can also make significant amount of money by building quality blogs. Once you have an established blog, you can make money by selling blog posts. An individual purchases a blog post in order to promote his own site. Links and advertisement space can also be sold on the blogs. Again, your blog needs to be an established one in order to make significant amount of money.

There are a number of sites that allow advertisers to purchase blog posts on publisher’s blogs and a publisher needs to pay small amount of money to these websites as their commission. There are also a number of discussion forums that offer a marketplace where advertisers can purchase links directly from the publishers.

In addition to the pay-per-click networks, there are a number of ad networks that pay a fixed amount of money per fixed amount of traffic. A website with consistent and huge traffic can easily make good amount of money by using these ad networks. You can also make money online by selling products. In order to sell products, you need to sign up for an affiliate account and once your application is accepted, you are allowed to sell the products from your site.

The best thing is you don’t need to ship the product yourself as people visiting your site purchase products from the vendor and in return, you get good amount of commission from the vendor. Selling products makes significant amount of money but you need to have an established site. At the end, there are a number of ways to make money online and a number of people make considerable amount of money online. However, it can take some time to see the results but it’s possible to make money online.

Blogs are a simple and easy way for you to make money from your business. Not only can you use a blog as a public relations tool, you can also use it as a way to communicate with potential customers who visit your site. You can also use your blog as a way to generate income.

Before you try to generate income though, you need a blog. Below are seven sites where you can either get a blog where you can make money, or you can use the site as a passive income generator.

1. Blogger - http://www.blogger.com - Blogger allows you to create a free blog. Once you’ve created your blog, you can add Google Adsense to it. If you understand how to write HTML, you can also customize the template for your new blog site so that you can add other streams of revenue, or different streams of revenue. This is a great site to use to create a blog, especially if you don’t want the hassles of writing HTML or installing any scripts.

2. Writing Up - http://www.writingup.com - Writing Up allows you to create a free blog using the Drupal content management system. Similar to Blogger, your blog resides on the host system. What’s different is that blog creation is simpler, you share the revenue from your Google Adsense, and they market the entire site, which means they do your marketing for you. Although you can also market your site if you like, you don’t have to. This is a great solution for those who want a quick and easy blog set up that’s simple to use, as well as eliminating the hassles of marketing.

3. Qumana - http://www.qumana.com - Quamana is a blogging software you can use to publish posts to your blog. It also offers an ad program, which is actually images which look like text ads, that you can add to your page. Since the ad is an image, and it’s keyword targeted, you can use this in addition to Google Adsense.

4. Virtual Portals - http://www.virtual-portals.com - This site will help you do two things for your blog: you can offer a completely searchable Clickbank catalog, as well as integrate Adsense type ads into your blog. One caveat here: if you are using Google Adsense ads on one page, you probably shouldn’t put Virtual Portals ads on the same page. This is because Google’s terms of service state that Google Adsense ads cannot be placed on the same page as competing ads.

5. Affiliate Sensor - http://www.affiliatesensor.com - Affiliate Sensor is very similar to Virtual Portals in that it also offers Adsense type ads. However, it doesn’t offer a searchable catalog. Affiliate Sensor is best used to create ads for your alternate URL in Google Adsense so that your site doesn’t show public service ads when no other ads are available.

6. Google Adsense - http://www.google.com/adsense - This is probably the largest ad revenue program on the internet, and it’s very easy to make money adding Adsense to your site. This program also gives you an additional stream of revenue.

7. Chitika - http://www.chitika.com - This program allows you to place image type product ads on your site. You choose the keywords that you use, and Chitika will offer up ads from those keywords. These ads can be used in addition to Google Adsense provided you disable the contextual ads and choose your own terms. The only limitation in this program is that the ads are often for physical products like computers, so you will only want to choose this program if you can find ads that fit well with your blog content.

There are many ways that you can make money with your blog, including writing blog novels, writing product reviews for affiliate programs, and others. However, these programs will help you quickly get started in generating revenue for your blog.

Before we start talking about blog generators scripts you must understand what blogs and blogging and blog marketing are. A blog also called weblog is a website where entries are written in chronological order and commonly displayed in reverse chronological order. They were originally created to be online diaries. Blogging means the actions of creating and maintain a blog. Blogging combined the personal web page with tools to make linking to other pages easier -specifically permalinks, blogrolls and TrackBacks. Before blogging became popular, digital communities took many forms, including Usenet, commercial online services such as GEnie, BiX and the early CompuServe, e-mail lists and Bulletin Board Systems (BBS), which were harder to use.

Blogging become very popular because they are easy to use and they fit multiple purposes. The blogs were used by: - adolescents to write their thoughts and communicate with friends - journalists to publish their articles and comments the latest news - people with the same occupation to keep up to date with information - people who shared the same hobbies to exchange impressions - business for communications with employees and with customers - online marketers to advertise their products. Blogs were achieving a better search engine position than normal sites so they were used to promote small business. Because the weblogs were so loved by search engines, smart marketers use them to create info business. The marketers have created niche blogs, fill them with content, put Adsense, Chitika and affiliate program offers and so they made a nice online income. The mass blog generators make all the content for you, most of them use RSS feed for this purpose. All you have to do is to put your Adsense, Chitika code on the freshly created pages and you are in business. A good mass blog generator must: - create 100 blogs per second - do it all for you: creating, updating and pinging - make your site get indexed fast - provide thousands and thousands of one way links so your promotion to be on autopilot - have a easy to manage admin zone So you can use mass generator tools to create fully automatically blogs.

The bad part with this system is that you must create the content before making money. Creating content for a blog was a time consuming task so automated blog software generators hit the market. Weblog software (also called blog software or blogware) is a category of software which consists of a specialized form of content management systems specifically designed for creating and maintaining weblogs. The mass blog generators make all the content for you, most of them use RSS feed for this purpose. All you have to do is to put your Adsense, Chitika code on the freshly created pages and you are in business. A good mass blog generator must: - create 100 blogs per second - do it all for you: creating, updating and pinging - make your site get indexed fast - provide thousands and thousands of one way links so your promotion to be on autopilot - have a easy to manage admin zone So you can use mass generator tools to create fully automatically blogs.

The definition of a viral video is basically a video clip which gains widespread popularity through the process of Internet sharing, typically through e-mail, IM messages, blogs and other media sharing websites. Brick Marketing’s viral video marketing is a service that combines the creation of a viral video and online video marketing.

Viral video marketing is a super way to build your online brand, visibility, among a host of other online business benefits. Take some lessons from the big guys about how to use video marketing the right way, it’s about more than just traffic.

The amateurs like “Brookers” and “Lonelygirl” publish their video clips for fun and notoriety, and the big corporations like Nike, Warner Bros, and MTV2 produce and publish them in order to drive traffic to their web sites and sell more of their products or services. Because the advertising cost relatively inexpensive. And it produces results.

Todays youth now spend more time online that watching television. It’s all about pageviews and favourites and bookmarks and links on blogs. Your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls. Since the audience themselves decide whether or not your video is worthy enough to become viral or not. You better make sure it is. That is where StudioX comes in.

This piece also includes a best practices rundown by Justin Kirby, managing director of viral marketing company DMC, who did the planning, seeding and tracking for this campaign. The creative was produced by Maverick Media.

People aren’t just watching video online, either. They’re taking it with them by downloading video clips to their handheld devices like the video iPod and Sony’s video game console, the PlayStation Portable. Now cell phones have the ability to watch YouTube videos.

For the online entrepreneur (the web site owner seeking to make money online) the purpose of your you tube video is to bring traffic to your site. The You tube video site is a phenomenon which has taken the internet by storm and unless you’ve been off in a far away place, you will not doubt have seen one of the many videos which have been popularized by the site such as Tyson the roller-skating dog. Did you know that You Tube gets twice as much traffic as Google. That means that you tube alone, gets one million hits a day.

Do a video contest because everyone else is. This online-video “contest” fad will continue, and it will become more difficult to activate consumers to promote your product. Do a search for “video contest” on Google and you’ll see four or five different ads for contests.

The David Chappelle video contest is a good example of a nice idea with some executional flaws. First, it didn’t initially promote the contest on its own website because it wanted to focus people on buying the DVD. Second, it petered out. Contest winners weren’t announced and insufficient media budget promoted the contest. To give you an idea of how abused contests are getting, there was a summer promotion for a mayonnaise manufacturer looking for videos about may recipes.

However their are numerous ways to monetize viral videos. From contextual ad programs like Adsense, Yahoo Publishers Network and Chitika to affiliate programs and product sales “revenue sharing is just one aspect of earning money through the use of online video.

Viral video marketing is the gift that keeps on giving. Internet video marketing is going to be the next big thing in SEO. The “on-demand” characteristic of video marketing is another great benefit. Why video marketing is the most powerful and effective method to earn profits The truly simple steps to get setup in a flash and add videos to your web pages Why you’re suffering, even if you don’t know it, if you’re only using other advertising and promotion techniques. The big reasons why video marketing is so effective and how you can capitalize on them and so much more.

Viral videos are those videocam recordings that get spread around the internet like wild fire. Without anyencouragement, people share a video clip with everyone they know. And within days, thousands of people have seen the video clip.

Facebook: Share, share, share. Other ideas include creating an event that announces the video launch and inviting friends, writing a note and tagging friends, or posting the video on Facebook Video with a link back to the original YouTube video.

Look at the evolution from where the internet first started. It started out with everything being free. Natural search was first starting. You could actually go to the top of a natural search engine within a day or two of launching a site and start getting traffic almost immediately.

Kevin Nalts is one of the most-viewed YouTube comedians with more than 650 short online videos seen more than 25 million times. By day he’s a Marketing Director at a Fortune 100 company, and he speaks, writes and consults in the area of online marketing and viral video.

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser’s web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it “keyword auctioning”). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

·Pay per placement

·Pay per performance

·Pay per ranking

·Pay per position

·Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the ‘landing pages’ for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business ‘online’. Some of them are listed below:

·Get launched immediately. PPC advertisements are implemented very quickly - they can go ‘online’ within an hour after winning the bid and paying for it.

·Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into ‘qualified’ people who are actually looking for specific products and/or services that you offer - those who are more likely to become a ‘lead’ (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

·Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or “organic” search engines.

·Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

·Discount offers

·Testimonials

·Celebrity/famous endorsers

·Money-back guarantees

·Free trials or sample offers

·Freebies

·Reverse psychology

·Major benefits (”Lose weight”)

·Direct instructions (”Click here”)

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

In this edition of the series on generating website traffic, we’ll be taking a look at methods you can use in generating website traffic online. There are various methods used to generate traffic online. There are the fee-based ones and the free website traffic generation methods. Some of the fees based are cheap while others are expensive. It all depends on all you and on how much you are willing to spend on the advertising.

Under the fee based methods of advertising, you have the following:

1. Payperclick Advert campaigns

2. Classified ads

3. Ezine and Newsletter advertising

4. Search Engine Optimization

5. Paying to Build Email lists popularly known as subscriber lists.

6. Paying to get listed in directories.

7. Purchasing of Text links

8. Advertising on EBay

Under the free methods of advertising are:

1. Article marketing

2. Forum Posting

3. Email marketing after you have built a list

4. Submitting videos to video directories.

5. Using free Classified directories

6. Viral marketing methods e.g use of a tell-a-friend script

7. Tagging and pinging

8. Using Traffic Exchanges.

9. Use of safelists

10. Recruiting affiliates to help sell your products for a commission.

11. Reciprocal linking.

12. Search Engine Optimization.

Because writing on all these will be extremely tasking, I’ll like to narrow down the topics that we’ll be looking at the most relevant of these methods. We’ll start with the Fee based and then move on to the free methods.

1. Pay Per Click Campaigns.

The most popular of these advertising methods is the famous Google adwords. Unfortunately, most people do not know that Google isn’t the only reputable company offering PPC advert campaigns. There are also companies like Azoogle, Chitika, MSN adcenter, Yahoo Search marketing and other smaller PPC search engines such as Enhance.com, goclick.com, search123.com, and a host of others. What these companies do is they offer the advertiser a space on their website to advertise their products and services while billing them an agreed amount of money for every click that advertisers make. That is why it is called pay per click.

Of them all, Google still seems like it is the best at providing the best advertising services because it receives over 10 billion searches in a month. This topic is a very vast topic. Since this is just an introduction to all the various forms of advertising, it would be best to pick up some of the best books on Google advertising online. Three very good books are Google cash by Chris Carpenter, The Definitive Guide to Google Adwords by Perry Marshal, Adwords miracle. These books are written by well recognized and highly respected in the internet marketing field. They provide high quality guides that you’ll find full of relevant information.

Google adwords seems simple at face value, but the truth is if you don’t know what you are doing, you will lose lots of money. That’s the reason you need to pick up these materials. Do not assume when you get to the website and sign up, they’ll just guide you along. All they want from you is your money. So, if you don’t know what you are doing, your money will go down the drain.